The theme for this
London Search Engine
Services site is going
to be search engine
ranking issues. Most of
the Webnet area's have
SEO themes and are also
used for relative
content and relevant
links
A lot is often said
about page rank and in
some circumstances, it
can be important.
Meta-tags are basically
there for organising
search engines.
It is often difficult to
obtain high search
engine rankings in
multiple search engines,
never mind Google yahoo
and MSN.
Many site owners
complain that they do
well on yahoo but not on
Google or MSN
It is actually quite
easy to rank high in all
three search engines if
you apply the right
techniques
One can never say you
will be position on page
1, but we can often say
it is possible to get
onto page 1 and
certainly Page 2 and 3
We
optimise your site for
Search Engines and
Customers
keyword Research
Evaluate your
competition and provide
analysis
on-page optimization
off-page optimization
Natural links – and
PPC
Keywords Site Content
Splitting your key words
between pages in themes.
Using keywords properly,
competitive analysis and
site goals will create a
busy web site
Audits Undertaken -
Video reviews and free
reports
Keyword Frequency
Is also important. You
can have too little and
irrelevant keyword
frequency as well as too
much keyword frequency
which then becomes spam.
It is important to find
middle ground.
Each page should be
focused on specific
keywords. The navigation
should be optimised with
first second and third
tier systems, to benefit
your users and provide
best information
to the search engine
'01884 259992
'Business But Better'
One of the things the
Google crawlers look at
is the text, not Java
script.........
Who do you think your visitors are, and
what are they most interested in?
we can set up an effective low cost profitable
campaign.
David
Westwood of
Global HQ
SEO
Specialist based
in Devon
with a
proven
record of
SEO
techniques backed
up by
testimonials. Using
SEO
techniques
and business
strategy.
Search
Engine
Marketing
Search
Engine
Marketing,
SEO or
Search
Engine
Optimisation
On and
off the
page
Website
Promotion
-
Organic
Search
Engine
Indexing
as
opposed
to pay
per
click
Organic
Search
Engine
techniques
have
been
developed
by David
since
1996
The Google
sandbox
We
will not argue the point
on the Google Sand box
existence, but we will
state that Google does
establish quality
content and time based
factors including the
age of your domain
Google and MSN are
relatively simple to
attain high positions
within a few months, but
Google takes at least
three months to a year
to achieve good
positions, there being
some exceptions to the
rule.
The Google sandbox or
content factors include
your linking profile,
how well other sites
trust your site and over
how long.
If you are starting a
new
website then you have to
tread this well worn
path to ensure high
rankings
Are you on Google, but
no-one is visiting your
site?
Then you
probably have the wrong
keywords.
Look at your product or
service from the
customers point of view,
not the supplier.
Word Tracker calls the
popularity and
competition ratio the
"KEI" or Keyword
Effectiveness Index.
Niche keywords still
produce a nice flow of
traffic if you use those
with good popularity.
Niche keywords yield
more sales per visitor
as they are simply
'targeted phrases'
Google Links. When
performing link
exchanges, keywords are
also important for link
anchor text.
David Westwood is a search engine optimisation specialist.
By designing or re-writing a web-site with the end user of the Search
Engine as well as the end user on the website.
Will improve your return on Investment three-fold. This is
particularly so when local targeting is required or targeting in
various locations.
The process we take is different to
other SEO firms.
There will be no major
changes to your Website
But it will address the correct
audience and provide the content they are looking for.
Natural or organic optimisation takes
time, resources and expertise.
Page Rank
Page rank is also important, particularly to obtain trusted links, but
there are many many pages with high search engine rankings that use proper
a key road usage and out-rank sites with high page ranking
Title tags
Title tags are probably the most important. Each page should have the main
keyword in the title tag and thought out to attract as many clicks from
the search engine as possible.
The title tags should be unique, specific and relevant to the
content of each page
URL Structure
.... even if you are using your brand name company name as a website you
could still use content pages, set up as relevant URL address structures.
Search
Engine Marketing 